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Beautiwool is born from the beauty, softness and uniqueness of extra merino wool.

WOOL IS A NATURAL THERMOREGULATOR

In fact, it retains heat when the ambiental temperature is cold, and protects from excessive heat when it is very hot, allowing you to always have an ideal microclimate on the skin. 

IT IS BREATHABLE AND WATER-REPELLENT

It has a very high insulating and moisture-reacting power that allows it to absorb sweat from the skin and transfer it outside without being impregnated.

IT IS NATURALLY ELASTIC
It does not deform, it adheres to the body and follows your movements perfectly.

IT CAN BE LIGHT AND PLEASANT ON THE SKIN
When the wool bre is extra ne, with a diameter equal to or less than 19.5 microns, the flakes of the bre become smaller and mechanical rubbing with the skin is reduced to a minimum, eliminating any possible sensation of itching or discomfort.

Pick up your wool clothing, touch it, caress it, feel it on your skin. 

Does it look like plain wool? No, this is beautiwool. It is the meeting between new innovative technologies and the great Italian textile tradition.

It is something that cannot be described. You can only try for yourself and see. 

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